Christmas card time is always an exciting (read stressful) time around our home. I’m a firm believer that we must send out something spectacular each year….I mean it is representative of my business and all! What I sent out is speaks volumes of my brand. I want people to be wowed and our card to be memorable. This year, my family and I spent time in Southern California with dream photographer,…
It can happen to even the best brands. After a while your brand loses it’s luster. Keeping your brand fresh helps keep your business relevant. So what do you do when your brand goes stale? How do you know when you need to revitalize your brand? A few reasons your brand could be losing it’s vitality: 1. Technology obsolescence. New technologies leapfrog old ones. Unfortunately, it’s common for a technology leader in one decade…
We’re parents here at The Savvy Socialista, so when Baby Moo, a company designed to help busy parents, reached out and needed a new WordPress eCommerce website and brand for their business, we were ecstatic to help out! The concept is terrific, but the story behind the concept is awesome and as soon as we heard this Mother Inventor’s story, we couldn’t wait to provide here with a fantastic WordPress eCommerce…
Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually through the logo and company design elements as well as through verbiage in marketing materials, slogans and copy. The importance of branding your company can be the key to your success. Your brand is your company’s face to the world. It is rooted in other people’s perceptions so it’s important to…
An article I read recently gave great examples of how big brands successfully use the most popular social media like Facebook, Twitter and Pinterest to reinforce their branding to current and potential customers. Here are three popular companies and how they brand themselves across different platforms: Let’s start with Target. They seem to have cornered the red color market and it works beautifully for them. Their Facebook cover image shows a…