If your social media strategy includes Pinterest, you want to make sure you are branding your business to achieve your marketing goals. Many successful businesses are using Pinterest to drive traffic and increase sales. It’s important to be consistent when branding your business – both online and off. That means using the same logo or profile photo, focusing on the same topics, and maintaining the same professional quality. Yes, you can be…
Peggy Jay Bridal Accessories started as an eBay shop, but when the owner decided she wanted to take her brand to the next level, she knew she was going to need a Magento eCommerce website. We wanted to make sure she had the complete branding package to compliment her Magento eCommerce website. We began with the logo. We designed something modern and sophisticated with a touch of vintage to compliment her brand….
It can happen to even the best brands. After a while your brand loses it’s luster. Keeping your brand fresh helps keep your business relevant. So what do you do when your brand goes stale? How do you know when you need to revitalize your brand? A few reasons your brand could be losing it’s vitality: 1. Technology obsolescence. New technologies leapfrog old ones. Unfortunately, it’s common for a technology leader in one decade…
Sedo Cryo is a company specialized in cooling things down, but we wanted to heat up brand perfect for them! We created their logo, WordPress website, brochure and social media sites to give them a look like no other and ensure that their brand was dynamite across the board. Sedo Cryo is a whole body cryotherapy (WBC) provider. WBC is a hyper-cooling process that triggers the body’s natural healing process and results…
Two moms on a mission, making boutique-style children’s dresses with “happy prints” made us jump for joy when they approached us to put together their branding and develop an eCommerce website for them. Robyn & Wren needed a logo, a website and social media effects all tied together. With a name like Robyn & Wren and a concept of creating darling clothing for sweet little girls, we knew we must incorporate a whimsical…
Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually through the logo and company design elements as well as through verbiage in marketing materials, slogans and copy. The importance of branding your company can be the key to your success. Your brand is your company’s face to the world. It is rooted in other people’s perceptions so it’s important to…
Adding avatars can take simple logos and turn them into so much more. A memorable avatar can take a company logo to the next level by adding personality and giving it more distinct branding recognition. First of all, if you don’t know what an avatar is, just look below at one we created for our client’s blog Life Over Ice. According to Wikapedia, an avatar in the computer world is a…
There are some things to consider when deciding on a color scheme as you start a new website. Find the best colors to meet your branding needs. Often times we have clients who simply struggle with choosing a color scheme or palette when they start a new website. There are some simple strategies you can use to decide on a color scheme for your website development project. We have identified…
Creating an effective Facebook Cover Image will help with your marketing efforts so don’t skimp on this important task. If you recently set up a Facebook page for business and created a Facebook Cover Image, how do you feel about it? If it isn’t as fabulous as you would like it to be, you should enjoy this blog post. *Haven’t set up a Facebook Page for your business? Don’t worry! You can read how to…
Designing a simple logo for business does not have to be a dreaded task. Read on for tips on how to create a new one or refresh an old one. Are you stuck on moving forward with developing your logo and need a fresh dose of creativity and imagination to make sure your new logo conveys the right message to your target customers? If so, this blog is for you! Three important…