Brands are pushing their message in front of people daily, so how do you create stand out content to separate yourself from the masses? You need to find your unique selling point. It needs to be something more than “great price” or “best service” promises. Everyone claims to offer these things. You need to find out what makes your business different from any other, and create content which feels and…
People are reading more content online than ever and that means you need to keep giving them better content to keep sending them back to your site. Your readers don’t want to be sold – they want to be inspired, educated or entertained. The best content is useful, empathetic, and inspired. To get that content you need to ask questions! How To Curate Better Content What Are Your Customers Goals? Knowing…
It’s easy to plan a perfect social media strategy on paper, but executing your social media strategy can be a different story. It can feel like an overwhelming process if you don’t have the processes in order. Luckily, plenty of tools exist to help you along the way. Before you launch your strategy, check out these four tips to get you started. 1. Use social media management tools Several quality…
When putting together an overall customer communications/marketing strategy for your biz, a few things come to mind. Let’s see….start a new website—check, develop marketing materials—check, create a Facebook business page and set up a Twitter account—check, check. But have you considered adding content marketing to the mix? Not aware of the concept of content marketing? It is basically a way of communicating to your existing and potential clients any information…