Email marketing can be an effective tool to keep in touch with your list members each month with a newsletter. One of the best ways to use email is to run promotions. Promotional emails can help you announce a new product, sell a product or get sign-ups for an event. While your newsletter is designed to inform them and build trust, your email marketing efforts are there to build on that…
You likely know you need an email marketing plan, but feel overwhelmed running your business, so you don’t know where to start. The good news is – it doesn’t have to be complicated or time-consuming! Think about this: email marketing has three times as many user accounts as Twitter and Facebook combined! Done well, email marketing drives conversions, increases ROI, and gives you a way to speak to your customers interests specifically….
Crafting an effective email marketing campaign can seem old-fashioned when more flashy venues like social media and mobile marketing appear to grab all the attention. Email marketing still remains one of the most reliable marketing strategies! Some have gone so far as to call email dead, but that’s simply not true! Email is the most direct line of communication for conversion to sales. It’s also cost-effective. With an ROI of…