No other design format more misunderstood and mystified than logo design. It seems everyone has a theory about what makes or breaks a good logo, but none of them seem to be working. Here are top logo design myths to be aware of, and to avoid at all cost: 1. A Logo Has To Tell Your Brand’s Whole Story A logo is not a storytelling device — it’s a form…
I’m so happy to share with you the newest logo, branding and eCommerce Website launch of yet another fabulous client of ours– I Thee Bling. Our client owns an online boutique that offers beautiful, high quality bridal accessories, “Couture for every Girl”, all on one website, which saves brides time and money. Who wants to waste time searching website after website for items from several different vendors? Really, it’s genius! You can…
A strong logo is essential for brand identity. When consumers see your logo do they know who you are? Are they connecting with it? Will they remember it? When it comes to design, things don’t have to be complicated in order to be effective. Although, it can be tempting to over design and try to work in lots of detail, it’s not always the best way. This is especially…