A logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. The deletion was so surprising to readers that it may have even resulted in losing 1,000 subscribers. Yet each year, brands make the decision to refresh or go through a complete overhaul of their most visible asset. We’re…
When Is It Time For A Logo Redesign?
Yahoo! unveiled its new logo on September 4. The search engine hasn’t updated its logo since 2009, and it has been mostly the same since 1995. The new cleaner, thinner, sans-serif typeface font is still similar to their former logo, but with some snazzy new updates. We thought this would be a good time to talk about when it’s appropriate to go through a logo redesign. Brand integrity is important throughout…