Social media marketing is one of the most popular and most effective ways to connect with your customers and get the word out about your brand. Many businesses hope it will provide a quick fix for their marketing efforts. The truth is – it takes time and persistence. Your business needs to add value and share content that engages and inspires and maybe even entertains your customers. Despite how many…
Too often people think social media marketing will change their business overnight. They are waiting for the magic trick that will launch their brand. They think they aren’t succeeding with social media. They also think social media isn’t measurable. All of the above statements are inaccurate. Social media is another extension of your communications and marketing strategy. You would measure your success of an ad campaign or PR push, the…
Copywriting is one of the most essential elements of effective marketing. The art and science of crafting compelling copy involves strategically delivering words to get people to take action. You don’t want to spend money on a beautiful website, only for it to read like a third-rate student essay, replete with bad grammar and awful spelling. It’s a waste and, at its worst, an insult to the intelligence of any prospective client….
If you are in need of virtual store, read on for reasons why a Magento eCommerce Website offers shopping power. Regardless of what you are selling, if you anticipate a decent volume of sales and over 100 items, a Magento eCommerce Website is for you. You will have maximum functionality of your website and it is simple for customers to make a purchase. We, at The Savvy Socialista, are big fans of Magento…
Creating an effective Facebook Cover Image will help with your marketing efforts so don’t skimp on this important task. If you recently set up a Facebook page for business and created a Facebook Cover Image, how do you feel about it? If it isn’t as fabulous as you would like it to be, you should enjoy this blog post. *Haven’t set up a Facebook Page for your business? Don’t worry! You can read how to…
For today’s social media news, we wanted to blog about SEO for your small business marketing. I have some good news and some not-so-good news to share. Most of you are probably aware of the latter. When it comes to the search engine optimization or SEO, the big brands usually dominate that valuable piece of real estate known as the FIRST PAGE of the search engine results. However, according to a recent…
So many social media posts, so little time! Now that many of you have accepted social media as part of your business marketing mix to get more followers who hopefully will turn into buyers of your product or service, where does one find the time to add these new tasks to an already full plate? Well, we thought we’d share with our readers some tips on how you can be more efficient in…
Whether it’s a company blog post, article on your website or other content marketing piece, publicizing it on social media, particularly Facebook, is important for maximum leverage and visibility. But to make sure your Facebook fans are getting to see your company’s Facebook content, read on. As we discussed in an earlier business blog post, each Facebook user has a news feed that is based on their network and their pattern of activity….
By now, most of you know that setting up a Facebook page for business should be included as part of your marketing mix. But are you maximizing it to its full potential? In order for that to happen, one thing you need to do, if at all possible, is to run Facebook Contests. Not only does it help drive more traffic to your Facebook page but helps you to get more LIKES….
For as much as Twitter can help businesses, it’s interesting how a good amount of business owners think this social medium is only good for big brands or if you are a celebrity or in the public eye. While it certainly does work well for them, it can also help those who are marketing their small or medium sized business. Twitter has played a key role in the rise of the social…