If your social media strategy includes Pinterest, you want to make sure you are branding your business to achieve your marketing goals. Many successful businesses are using Pinterest to drive traffic and increase sales. It’s important to be consistent when branding your business – both online and off. That means using the same logo or profile photo, focusing on the same topics, and maintaining the same professional quality. Yes, you can be…
Pinterest has been working hard to enhance your pinning experience recently. Last week they unveiled promoted pins. The latest new detail allows you to find, save, and share article pins more easily! More than 5 million articles are pinned everyday. Article pins have already included a link out to their source, but Pinterest users have often stayed within the site, rather than clicking through to stories that pique their interest. This new…
Nordstrom is one of the biggest department store chains in the United States. (And not to mention a Savvy Socialista Fav!) This Fortune 500 company is best known for their customer service. They listen to their customers and provide solutions to their problems. It’s that level of customer service that sets them apart. Part of that service is their level of customer engagement. Nordstrom doesn’t just offer more service – they offer…
Pinterest is now the third most popular social media networking site. With more than 70 million active users and climbing, it’s a social network you can’t afford to ignore. According to social login provider Gigya’s latest numbers, Pinterest drives online sales by grabbing 41% of eCommerce traffic. Compare that to Facebook at 37%. Since Pinterest is centered around the social discovery of objects (as opposed to friends and family), it makes sense…
Pinterest is continuing to gather speed in the business social media race and smart marketers are using this visual platform to its fullest extent. If you are a small business owner and have already set up a Pinterest business page, good for you! If you haven’t yet, it is not too late to start profiting from the popular act of pinning images onto virtual boards! Pinterest has definitely earned the…
Most of us know the story behind the start and rise of Facebook thanks to the success of the movie, The Social Network and all the publicity that Facebook generates. But did you know that since its roll out to the public in March 2011 (and developed in 2009), Pinterest has been named by many organizations, including SAP and Netbase, as the fastest growing social site ever? Smart businesses are…
With the addition of photo sharing programs like Pinterest and Instagram to the social media revolution, business owners can no longer afford to ignore the benefits of jumping on this bandwagon. Today we are going to talk about how to use Pinterest for business and to attract more customers. According to a recent survey conducted by PriceGrabber.com, 21 percent of the people who were surveyed and had accounts on Pinterest claimed…
You know all about Pinterest and what a great resource it is for…well, everything. And let’s not even talk about how addicting it is! Let’s look into it a bit further… Pinterest is essentially a visual bookmarking tool. There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of…
Meet our newest designing diva, Amanda. She’s a dabbler in many things and brings a variety of experience to The Savvy Socialista team. From an intern at VH1 to meticulously planning her own wedding (including designing her dress!), Amanda’s talents have touched everything from advertising and marketing to signage, environmental graphics, graphic design and branding. But, when she’s not drawing pictures on the monitor, Amanda is usually wielding a needle…