Tag: social media presence

A social media presence has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. Here are a few ways your social media presence can be killing your brand: 1. Inexperienced or Unsupervised Social Media Managers Your social media managers are the face of your company online. With social media now driving almost a third…

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The most effective social media presence is full of varied content. Some content marketers will offer suggestions about the type of content you should share based on percentages (i.e. 20% of your content should be educational). Another way to look at how you diversify your content is to borrow a photography principle: the rule of thirds.In photography, the rule of thirds refers to the division of an image into nine equal…

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